A Virtual CFO Firm for Service-Based Businesses

Welcome to CFO Connect, a leading virtual CFO firm in the UK that specialises in providing high-level financial expertise and support to service-based businesses. Our team of experienced virtual CFOs work remotely to provide cost-effective and flexible solutions to help our clients achieve their financial goals.

At CFO Connect, we understand the unique financial challenges that service-based businesses face. That’s why we offer a range of services that are tailored to meet the specific needs of our clients. Our core services include:

Strategic planning and goal setting:

We work closely with our clients to develop strategic plans that align with their overall business objectives. We help our clients set achievable goals, establish key performance indicators, and develop actionable plans to achieve their financial targets.

Budgets and forecasts:

We help our clients develop and manage budgets and forecasts that accurately reflect their financial position. We use our expertise to identify potential risks and opportunities, and we work with our clients to develop strategies to mitigate risks and capitalise on opportunities.

Cash flow management:

We help our clients manage their cash flow to ensure that they have the necessary funds to meet their financial obligations. We work with our clients to develop cash flow forecasts, identify potential cash flow shortfalls, and develop strategies to improve cash flow.

Monthly management reporting:

We provide our clients with monthly management reports that provide an overview of their financial performance. Our reports include key financial metrics, analysis of trends, and insights into potential opportunities and risks.

Benefits of a Virtual CFO

The Difference Between an Accountant and a Virtual CFO

An accountant is a professional who primarily focuses on preparing and maintaining financial records, such as bookkeeping, tax returns, and financial statements. They help businesses with compliance and ensure that financial transactions are accurately recorded and reported. Typically, accountants tend to be backwards-looking and deal with historical data.

On the other hand, a virtual CFO (Chief Financial Officer) provides strategic financial guidance and support to businesses. They help with financial planning, forecasting, budgeting, cash flow management, and overall financial strategy. They are forward-looking and more focused on the bigger picture to help businesses achieve their financial goals.

While both accountants and virtual CFOs deal with finances, their roles and responsibilities are different. An accountant is typically more focused on compliance and recording financial transactions, while a virtual CFO is more focused on strategy and helping businesses make informed financial decisions.

Meet Our CFO


Blane Read


Blane Read is the owner and director of CFO Connect, a UK-based Virtual CFO Firm for service-based businesses. He is a qualified Chartered Certified Accountant and is a member of two professional accountancy bodies, the Association of Chartered Certified Accountants (ACCA) and the Association of Accounting Technicians (AAT). Blane also holds a Bachelor of Science Degree with First Class Honours in Applied Accounting and has over 10 years of experience in various accounting and finance roles. 


Blane is passionate about helping small and medium-sized businesses achieve their financial goals and has worked with numerous businesses across different industries. 


As a Virtual CFO, Blane provides strategic financial advice and support to businesses to improve their financial performance, manage risk, and make informed decisions. With a focus on service-based businesses, Blane has the expertise to help businesses in this sector grow and thrive.

Richard Read


As an experienced business leader, Richard Read brings a wealth of expertise to CFO Connect. With a background in both managing and owning SMEs, he has spent most of his career working in service-based businesses, gaining first-hand knowledge of the intricacies involved in balancing sales, operations, finance, and growth.

Richard has a proven track record of working closely with managers and company directors to improve efficiencies, identify potential issues, and prevent problems before they arise. By maintaining a keen eye on budgets and financials, he helps businesses steer clear of hazards and stay on course towards success.

As a virtual CFO for CFO Connect, Richard offers valuable insights and guidance to clients seeking to enhance their financial performance and streamline their operations. With his wealth of experience and commitment to excellence, he is a valuable asset to any organisation looking to optimise its financial strategy and achieve sustainable growth.

Service and Pricing

We understand that every business has unique financial needs, which is why we offer different packages to cater to different business requirements. With our virtual CFO services, you can rest assured that you will receive expert financial guidance and support to help your business grow and achieve its financial goals. We currently offer three service packages, CFO Connect Essentials, CFO Connect Plus and CFO Connect Pro. All our packages come with unlimited telephone and email support and regular meetings with your virtual CFO.

CFO Connect Essentials

CFO Connect Essentials is our starter package for small businesses and start-ups needing help with financial management fundamentals. Our core services include strategic planning and goal setting, budgets and forecasts, cash flow management, and monthly management reporting. We work with you to create measurable targets and milestones, maintain precise budgets and forecasts, manage cash flow, and provide regular reports to help you make informed decisions.

CFO Connect Plus

CFO Connect Plus is a mid-tier service package that offers more extensive financial support and guidance to businesses. It includes all the services provided in the CFO Connect Essentials package, along with additional services such as benchmarking and industry analysis, profitability optimization and analysis, debt management and optimization, cost-benefit analysis, and ROI modelling. It also covers business process improvement to enhance operational efficiency.

CFO Connect Pro

CFO Connect Pro is our premium service package, which provides a comprehensive range of virtual CFO services to help your business achieve its financial goals. This package includes all the services offered in the CFO Connect Essentials and CFO Connect Plus packages, with additional services such as participation in board meetings, managing stakeholder relationships, risk management and mitigation, corporate governance and compliance, management of in-house finance teams, and where necessary, exit strategy planning to ensure a smooth handover of your business to new ownership or management.

Our Services

Strategic Planning
and Goal Setting

Strategic planning and goal setting involve defining a long-term direction for a business, identifying key objectives and targets, and developing a plan to achieve them. A virtual CFO can assist in this process by providing expert guidance and advice based on their experience and knowledge of finance and business. They can help align goals with the overall vision and mission of the business, evaluate the financial feasibility of goals, and develop a realistic plan to achieve them. Ongoing monitoring and analysis are also provided to ensure the plan stays on track and adjustments are made as necessary.

KPI Development and Tracking

KPI development and tracking is the process of identifying and monitoring key performance indicators (KPIs) essential to achieving a company’s goals. These indicators may include financial metrics such as revenue growth, profitability, and cash flow, as well as non-financial metrics such as customer satisfaction, employee productivity and market share. A virtual CFO can help by identifying critical KPIs aligned with strategic goals, developing systems to track metrics, creating reports and dashboards, and analysing KPI data to adjust goals and strategies.

Budgeting and

Budgeting and forecasting involve predicting a company’s financial performance in the future. A virtual CFO can help by analysing historical financial data, identifying trends and patterns, and creating accurate financial projections. They can also work with the company to develop a budget that aligns with its goals and objectives. A virtual CFO can provide insights and guidance to ensure that the budget and forecast are realistic, achievable, and in line with the business strategy. They can also help monitor actual performance against the forecast and adjust as needed to achieve the financial goals.

Cash Flow
Management and Forecasting

Cash flow management involves monitoring, analysing, and optimizing the inflow and outflow of cash within a business. Cash flow forecasting, on the other hand, refers to predicting the business’s future cash flow. A virtual CFO can help with both by providing regular reports on cash flow and analysing cash flow patterns. They can identify areas for improvement and develop strategies to maintain positive cash flow. They can also help with cash flow projections, which are crucial for making informed business decisions and planning for the future. Additionally, a virtual CFO can help implement cash flow management software and tools to streamline the process and provide real-time updates.

Preparing and
Interpreting Monthly Management Reports

Management accounts preparation and interpretation involves creating financial statements, such as balance sheets, income statements, and cash flow statements, to provide a clear view of a company’s financial performance. A virtual CFO can assist by ensuring the accuracy of these statements and analysing them to identify areas for improvement. By tracking KPIs, they can provide insights into ways to enhance financial performance. A virtual CFO can also assist with interpreting financial statements and advising on strategies to achieve long-term financial goals, including explaining complex financial data in understandable terms.

Financial System Implementation and Integration

Financial system implementation and integration involves implementing and integrating financial systems within a company, such as accounting software and financial reporting tools. A virtual CFO can help by selecting the appropriate financial systems, managing the implementation process, and providing ongoing support and training. They can also provide insights into financial data generated by these systems to inform strategic decision-making.

Benchmarking and
Industry Analysis

Benchmarking compares a company’s performance metrics and processes to those of other companies in its industry or market. Industry analysis examines trends, opportunities, and threats in the company’s industry or market. A virtual CFO can aid in benchmarking and industry analysis by providing industry insights, identifying areas for improvement, and helping to develop strategies to address them. They can also provide guidance on key metrics to track and help interpret the results. Moreover, they can help the company stay aware of industry trends and anticipate changes that could impact the business.

optimization and Analysis

Profitability optimization and analysis is the process of maximizing a company’s profitability through strategies such as revenue increase or expense reduction. A virtual CFO can analyse financial data, identify areas for improvement, and recommend strategies to achieve this goal. This might involve analysing pricing structures, identifying inefficiencies in operations, or recommending changes to product or service offerings. By working closely with the management team, a virtual CFO can develop a comprehensive profitability optimization plan and monitor its implementation over time.

Debt Management
and optimization

Debt management and optimization involve managing an organization’s debt to achieve financial stability and minimize risks. This includes analysing existing debt, assessing optimal debt levels, and developing plans to reduce debt. A virtual CFO can help by developing repayment strategies, assessing cash flow and borrowing capacity, negotiating with lenders, and providing financial advice. Effective debt management can improve financial health, reduce risks, and maximize profitability.

Cost-Benefit Analysis
and ROI Modelling

Cost-Benefit Analysis evaluates the potential costs and benefits of a proposed project or investment, comparing them to determine if the benefits outweigh the costs. ROI, or return on investment, measures the financial return of an investment relative to its cost. A virtual CFO can assist with cost-benefit analysis and ROI modelling by providing financial analysis and modelling expertise. They can help identify all costs and benefits associated with a project or investment and then analyse data to determine potential ROI. Additionally, they can create financial models to forecast future revenues and expenses and assess the impact of different scenarios on ROI. A virtual CFO can also optimise the cost structure by identifying areas where costs can be reduced, and developing strategies to improve efficiency and productivity, increasing profitability and achieving a higher ROI.

Business Process Improvement

Business process improvement (BPI) involves analysing and improving existing business processes to optimise efficiency, reduce costs, and improve quality. A virtual CFO can help by identifying areas for BPI, developing a plan to address these areas, and monitoring progress. This includes analysing the organization’s current processes, identifying areas for improvement, and implementing strategies for improvement. A virtual CFO can provide financial expertise to ensure that the BPI initiatives align with the organization’s financial goals and provide ongoing support to ensure sustainability and measurable improvements in financial performance.

Participation In Board Meetings

Participation in board meetings involves the CFO presenting financial reports and analyses, offering insights on financial implications, and providing guidance on financial risk management and compliance issues. This ensures informed decision-making based on sound financial analysis and fosters transparency and accountability. A virtual CFO can provide financial expertise and insights remotely using video conferencing and other online tools. This is useful for smaller or growing companies that require expert financial advice and support for board meetings but may not have the resources to hire a full-time CFO.

Managing Stakeholder Relationships

Managing stakeholder relationships involves identifying and understanding stakeholder needs and expectations and developing strategies to maintain positive relationships with them. Examples of stakeholders include customers, suppliers and investors. A virtual CFO can help by providing insights into stakeholder needs, developing communication strategies, and providing financial information and analysis to build trust. By maintaining strong relationships with stakeholders, businesses can improve their reputation and drive growth.

Risk Management and Mitigation

Risk management and mitigation involve identifying, assessing, and controlling risks that may negatively impact an organization’s operations, finances, or reputation. A virtual CFO can assist by providing expertise on risk identification and assessment, developing risk management plans and strategies, and implementing risk management processes and controls. They can also help to monitor and evaluate the effectiveness of risk management measures and provide ongoing support and advice. By working with a virtual CFO, an organization can benefit from expert knowledge and ensure that its financial and operational risks are effectively managed and mitigated.

Corporate Governance and Compliance

Corporate governance involves directing and controlling a company by balancing the interests of stakeholders. A virtual CFO can aid in compliance by offering expertise in regulatory compliance, risk management, and financial reporting. They can help establish and implement policies that comply with laws and regulations and provide guidance to the board of directors. Additionally, they can assist in developing effective governance practices, ensuring financial statements are accurate, and internal controls are in place to prevent fraud and errors. A virtual CFO’s role can help build trust, reduce risk, and improve long-term performance.

Management of In-House Finance Team

Managing an in-house finance team involves overseeing daily financial operations such as bookkeeping, payroll, and reporting. A virtual CFO can provide guidance and leadership, help with hiring and training, and offer expertise for complex tasks. They can also work with the team to develop financial strategies aligned with business goals, including budgeting, cash flow management, and risk management. Overall, a virtual CFO can be a valuable asset for ensuring financial stability and success.

Exit Strategy Planning

Exit strategy planning is the process of creating a plan for a business owner to exit their business, whether through a sale, merger, or other means. This plan involves considering factors such as the owner’s personal goals, financial needs, and the value of the business. A virtual CFO can help in the development of an exit strategy by conducting financial analysis, identifying potential buyers or merger partners, and working with advisors to facilitate the transaction. The virtual CFO can also develop a transition plan and assist in necessary financial changes to increase the business’s value.